Advertiser:  In the ecommerce space, the term “advertiser” usually refers to a seller or brand with a product.   The advertiser seeks more sales and one way to achieve them is through affiliate marketing. They’ll do this with paid ads through an ad network or social platform. The counterpart to an advertiser is the “publisher,” a person or company that places ads on a content site that they own.  Publishers are typically paid “per click”

Affiliate :  An “affiliate” is an entrepreneur who promotes products or services for a third party in exchange for a commission, typically offered for new sales.  Most affiliates are paid with commissions for actual sales.  Publishers are typically paid per click for driving traffic.  An affiliate program is an arrangement where a seller pays affiliates who bring them new sales in the form of a commission (either through a cost per action or revenue share model). 

Commission:  The “commission” is the payout an affiliate receives in exchange for promoting a seller’s / advertiser’s product.

Cookie:  The “cookie” is a file that is stored in a browser for a specified period of time (known as the cookie duration) which records a visitor’s last date visited to your site. As an affiliate, you have a unique UI.  Cookies are used to track and record your unique IDs in an affiliate program..

Payment threshold: The “payment threshold” is how much money you need to have accumulated in your account before a payment is issued to you, the affiliate